A 7-Day Challenge - Brand Genesis 
A 7-Day Challenge to Uncover the Brand Genesis System
A framework that top-brands like Apple, Nike, Lululemon helped to shape their brand. Passed over to you. (the same system I used to create a brand to 6000+ customers)
What you will learn in the next 7 days
With teachings from Chip Wilson (founder of Lululemon), Tommy Hilfiger, Steve Jobs & other great founders.
Day 1 - Introduction & Hedgehog Concept
A introduction to our community & starting with why. The hedgehog concept a concept from good to great by Jim Collins.
Day 2 - Uncover Your Zone of Genius & Superpower
Building on what you learned in day 1, we will dive into your zone of genius.
Day 3 - Micro Niche to Macro Cultural Trends
A deep dive into your niche & understanding the greater trends around your specific target demographic.
Day 4 - Defining your Brand Identity & Brand Aura
What feeling, sensations & vibe does your brand evoke?
Day 5 - How to Build to Sell
Understanding the core customers to design what they want & how to be unbiased in creation.
Day 6 - The Principles of Great Brands in the 2.0 Era
A deep dive into the principles of great brands & how to apply them to your brand.
Day 7 - The 2.0 Identity & the Roadmap Ahead
How to actualize your brand & embody the new founder identity.
Join 100+ members building a new digital era
For digital brand builders seeking to build strong digital brands in the modern era.